For instance, the practice of paying ad blocker companies to be whitelisted is probably not an option that is financially feasible for smaller publishers and would likely damage the reputation of both the ad blocker and the publisher if not handled very carefully. Paying site visitors – Encouraging users to disable ad blockers by offering to share ad revenue with them or making some other incentive available.Īll of these options have various risks involved, but some are more controversial than others. Paying ad blocker companies – Compensating ad blockers in some manner so that the publisher’s site is whitelisted.Reinserting ads – Using technology to bypass ad blockers and insert ads from the same or a different source.Requiring payment – Implementing standard subscription models, micropayments or donations, or receiving something else of value (such as responding to a survey) in exchange for access to content.Limiting access or modifying user experience – Placing restrictions on access to content but not denying access altogether.
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